Actually I could see this going for $60k relatively easily in the current market. Plenty of people (myself included) see the advantage in buying a turn-key rig.
It's actually a vinyl overlay. I clear coated the plywood, let it dry, then stretched the vinyl over the drawer faces. Looks good now, hoping it holds up to the abuse.
That rear tire carrier is a pretty cool solution that we don't see very often. How did you support the mount on the back side of the rear quarter panel?