Part of the problem with offering factory "lift kits" or just producing a vehicle with too-tall a center of gravity is all the lawsuits that will be launched and all the bad press by sensationalist media outlets like Consumer Reports over the increased likelihood of rollover accidents. The original idea behind the 2003 TJ Rubicon was that Jeep gave you everything you needed to run the Rubicon Trail except for the lift and tires. Sure, it worked fine on mild trails with its minimal ground clearance and cute little 31" tires, but slap some suspension and 35's under it and you're ready to go since it already had gearing, lockers, rock rails, etc. while Jeep remained clear of rollover lawsuits.
Then Jeep realized how much money Jeep owners were spending on aftermarket mods and decided to get into the business themselves by offering factory Mopar suspension, bumpers, etc. Now they're rolling out special editions with the lift and tires right from the factory.
The Bronco is so wide that I'm not particularly worried about it having rollover problems, but a lifted Wrangler on high traction 35's with a heavy 392 way up in the air will have trouble staying upright with a rambunctious driver behind the wheel, even with modern stability control software. Future Bronco models may be even taller as the manufacturers keep trying to leapfrog each other, but the Bronco's IFS will limit its height (geometry issues) and strength (no solid axle). But with so many people lifting their vehicles without understanding its handling dynamics (as well as kits of dubious quality), and so much horsepower and traction available nowadays, I fear that our litigious society may mean that the government steps in with heavy-handed regulation about what mods they will permit. After all, look at what the government has done to diesels after a handful of doofuses "rolled coal" on too many Priuses.
